From $5,000 to $35 Million: Why Leadership Is the Ultimate Growth Strategy

A CEO’s Journey from Grit to Growth

At just 22 years old, Christa Schott identified a gap in the market and launched Alliant Consulting with a $5,000 loan and a bold vision. Over the next 15 years, she built a successful $2 million business through persistence, long hours, and learning on the fly.

But like many growth-minded leaders, Christa eventually reached a point where her vision outpaced her capacity. She realized that scaling her business further would require more than hustle—it would require evolving her leadership.

The Power of Stepping Back to Level Up

In 2021, Christa joined a peer advisory group and began working with an executive coach. It was a game-changer.

Being surrounded by fellow CEOs from non-competing industries gave her access to candid insights and diverse perspectives. These weren’t consultants with canned advice—they were peers who had been there, asking hard questions and holding her accountable.

With their support, Christa implemented a leadership-driven culture focused on learning and development. The results speak for themselves:

Turnover dropped to just 2%

Revenue surged 200% within a year

Alliant expanded to serve clients in all 50 states and Canada

Annual revenue reached $35 million

What This Means for You

Strategy matters. Execution matters. But none of it works without a leader who’s clear, supported, and surrounded by the right voices.

When CEOs engage in peer advisory with trusted, non-competing business leaders—and combine it with focused executive coaching—they make better decisions, grow faster, and lead with intention.

So let me leave you with one question:

Where in your business do you need to grow—not just in size, but in strategy, confidence, or culture?

Strategy matters. Execution matters. But none of it works without a leader who’s clear, supported, and surrounded by the right voices.

When CEOs engage in peer advisory with trusted, non-competing business leaders—and combine it with focused executive coaching—they make better decisions, grow faster, and lead with intention.

So let me leave you with one question: Where in your business do you need to grow– not just in size, but in strategy, confidence, or culture?

If that question sparks something in you, I’d welcome a conversation.

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